Consumers' Lifestyles & Mass Customization

Schoolmate A

1. Lifestyles

Read comic, watch movies (local production), window shopping, sing karaoke

and work as a babysitting

2. Mass Customization

Clothes from H&M, Samsung cell phone,Fujitsu notebook and with facebook account

3. Colour Perference

Blue, Black, Grey and White

Schoolmate B

1. Lifestyles

Dance and teach ballet, eat Japanese food, shopping, shopping and sing karaoke

2. Mass Customization

Ballet shoes of Capezio and Bloch, clothes from IT and Zara, D&G glasses, Addidas watch, Sharp cell phone and with a facebook account

3. Colour Preference

Black, Grey and White